seems like every personal site needs a bit of "what i've done," so here's a handful. picked on a whim. looking back, what stays with me isn't the methodology. it's the fun these projects left behind.
cross culture works
key role: project director & brand management & strategistpenhaligon’s. brand 155-year campaign
l’artisan. artist crossover & productions
british council musicians in residence
shure. theatre sound system acdemical panel
the pelican music academy. mook publicians
dutch consulate. dutchdays china
vice(noisey). neu! chinatour
insights & roll out
key role: project director & brand management & strategistsonos. sound system consumer report
tencent. sfv creators report
bilibili. china animation youth consumer report
iqiyi. jubensha youth consumer report
branding campaign & special edition
key role: project director & brand management & strategistwangbaobao. annual branding campaign
nivea. new product launching campaign
nike. women in soccer campaign
adidas. shanghai unis gen-x campaign
proya. brand 18-year campaign
nespresso. china ambassador launch
chaumet. gen-z special edition