JINN
Now（Self-running）：
Brand & GTM strategist
Culture-driven creative producer
Craft researcher
Past :
Group associate publisher @HUA SHENG MEDIA
Director of content business @CHINA YOUTHOLOGY
Director of project management @DOUBAN MUSIC @MERRIE RECORD
Spent years where culture and commerce feed into each other. Picked up a few titles along the way — but the things that actually matter don't fit on paper: a curiosity i can't turn off, and a habit of delivering on word.
City wanderer, playstation hostage. Have cried over a video game character's death at 2am and would do it again. Sharp when it counts, drifting when it doesn't. I live somewhere structured logic meets raw experience.
Cooked some side dishes:
A electronic music event label - 2015
A digital cultural mag - 2016
An organic retail store/farm in Yunnan - 2023
Made in Chengdu, assembled in Beijing. Operating worldwide.